Wednesday, October 20, 2010

"GREENwashing"

Have you heard of greenwashing?

Definition: Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment. ~ wikipedia:)

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