Sunday, February 7, 2010

Greener Beauty at SEPHORA

There are some of us out there that love to be Green, but also Glamorous! Now, Sephora offers Natural & Organic products. Check them out and see if there is anything that is truly GREEN worthy. www.sephora.com

LISTED BELOW ARE SEPHORA's GREEN STANDARDS:
A minimum of 90 percent of a natural brand's assortment carried at Sephora (as reported by each brand) are formulated with high concentrations of:
antioxidants
botanicals
essential oils
fruit extracts
marine bioactives
minerals
vitamins

And are formulated to exclude a minimum of six of these eight ingredients:
GMOs (genetically modified organisms)
parabens
petrochemicals
phthalates
sulfates
synthetic fragrances
synthetic dyes
triclosan
Why not exclude all eight out of eight ingredients? Simply because sometimes an equally effective, viable, natural alternative is not yet available. Check out our natural glossary for more info.

*As the naturals industry continues to quickly evolve, many brands are reformulating (a time-consuming process), and the products we carry are regularly being updated.

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